Created for a two-day retail installation, Coco Chanel at Holt Renfrew used custom millwork and acrylic displays shaped into life-size makeup forms for bold product presentation.
Specification
Location/Area: Holt Renfrew on Bloor-Toronto, ON
Timeline: 2 Days
Size of the Property: 900 sq. ft.
Approx. Cost of the Project: $120,000
Challenges
Everything had to be done in the evening while the store was closed.
Since the project had to be done within 2 days, before we even started, we had to do extensive planning, prepping, and coordination.
The millwork was challenging as we were creating their actual makeup in life-size forms. For example, in one display we had to specially create a lipstick and shaping the millwork to form that was a bit challenging.
Standout Features of the Project
The millwork would be the standout feature of this project. While it took a lot of planning and prepping, in the end the millwork & acrylic work look exactly like life-size Coco Chanel products.
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